The End of Revenge Travel?

As fall 2023 fell into Christmas, and then New Year, travel experts agreed the sector is poised for a continued robust recovery. Their optimism was not unfounded. Recent data from the International Air Transport Association (IATA), and the United Nations World Tourism Organization, lend weight to these predictions. But a question emerges: is 2024 the beginning of the end for “Revenge Travel” – that demand pent-up from pandemic restrictions – and the start of more stable, sustainable travel patterns?

Seismic Change, or Subtle Adjustment

The consultancy giant Deloitte’s “2024 travel outlook” paints a clear and measured picture of the travel landscape, albeit with a note of caution. It suggests a cooling off in the speed of growth in travel as the accumulated passion for vacations abroad comes closer to being satisfied. Despite this slowdown, it highlights several positive growth indicators: leisure travel intentions remain steady across most categories, an increasing engagement in in-destination activities (eco-diving, for example), and there’s a willingness to travel further away from home.

Deloitte’s insights point to an industry gearing up to offer a sophisticated blend of travel opportunities. This trend is likely buoyed by consumer confidence, a robust economy, and easing inflation.

Cash  – still the global travel money of choice

Meanwhile, in Australia, Travelex’s recent partnership with the Commonwealth Bank of Australia (CBA) to relaunch online foreign exchange (FX) cash services underscores the ongoing relevance of cash-based travel money. This move is significant, reflecting the enduring need for physical currency while traveling abroad. It’s a need shared by travelers worldwide. Back in the US, a SKIFT report notes the influx of nearly $500 million in funding to travel startups in the last week of January alone, signaling robust market confidence.

The message is clear: travel remains vigorous and varied, necessitating both cash and card transactions. To meet demand, North American banks and credit unions must offer efficient, reliable, and cost-effective travel money services. Failure to do so not only misses an opportunity. It risks loss of loyalty – once a consumer has gone elsewhere for one service, why not for several more?

Meeting Modern Needs

This is where a service like Money 4 Travel shines. It’s a seamless solution for these financial institutions and their clients. Money 4 Travel offers several advantages for credit unions and their members. First, its highly cost-effective structure makes it easier to provide competitive exchange rates, ensuring members get great value for their money. The service’s speed and reliability support this, offering quick and secure transactions. Not to mention smartphone convenience for online booking, followed by collection from member branches of choice. It’s perfect for all travel plans, whether several months ahead or just a week or so before departure.

Money 4 Travel is designed with user experience in mind. Its intuitive interface makes it simple for members to manage their travel funds, and staff to use at branch POS. Consumer are happier and back-office functions are better.

Understanding Users, Naturally

As patterns of travel settle into more diverse and sustainable patterns, the need for  convenient access to cash travel money becomes more pronounced. Money 4 Travel, with its blend of convenience, competitiveness, and a customer-centric approach, is an ideal partner for credit unions looking to meet their members’ needs  – while also benefiting from secure digital efficiencies. What’s not to like?

By Declan Morton, staff writer at Money 4 Travel and Essiell Ltd.


For reference

Deloitte Publishes Its 2024 travel industry outlook, hospitalitynet, January 25, 2024

Travelex relaunches online FX services with Commonwealth Bank of Australia, Brand TD, January 30, 2024

Travel Startups Raised Nearly $500 Million This Week, Skift, January 27, 2024


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